Customer Data Hub

Unify fragmented customer data
into a real-time, cross-enterprise Customer Data Hub

Customer Data Hub

Enterprise-grade customer data hub

Real-time, trusted Customer 360
you can trust

Integrate fragmented customer data from disparate sources, in real time

Interactions, transactions and master data

Unify and transform structured and unstructured data into a single customer view 

Build once, reuse across the enterprise

Create once, and deliver for marketing, sales, service, and compliance use cases

Customer Data Hub - Auto Discovery

The single source of
customer truth

The K2View Customer Data Hub (CDH) is a central customer data repository, with customer data integration, data orchestration, and microservice automation at its core.

The customer data hub discovers, ingests, and unifies a customer’s interactions, transactions, and master data, into a high-performance micro-DB. It uniquely manages one micro-DB per customer, and ensures that customer data is always up-to-date and available to consuming applications.

K2View CDH employs data governance, and a clear understanding of the customer data lineage from all sources to targets. It delivers a real-time,  single view of the customer – that can be used, and reused – by any department in the enterprise, at massive scale.

Customer Data Hub for real-time operations

Customer data hub for
real-time operations

Customer data is typically siloed in dozens of applications and data islands, in many different formats and technologies.

To address this data fragmentation, many companies have deployed data warehouses and data lakes, which are designed for offline business intelligence and machine learning. However, these big data stores are not designed to handle real-time, operational use cases – such as delivering a real-time, single view of the customer, or next-best-action recommendation for a specific customer.

The K2View Customer Data Hub delivers complete customer data for real-time impact, and feeds data back to underlying systems – also, in milliseconds.

The CDH stores data securely in compressed and encrypted micro-databases, and is built over a distributed architecture, for enterprise-scale and sub-second performance.

CDH vs. CDP

From marketing's CDP to the enterprise CDH

The Customer Data Platform (CDP) was originally commissioned by, and built for, marketing departments to unify customer data from digital channels. The sole purpose of the platform was to optimize the timing and targeting of marketing campaigns.

Today, more and more enterprises realize that the value of a 360 Customer View goes far beyond marketing, to also answer the needs of customer service, compliance, sales, and product teams.

Enterprises understand the necessity for a Customer Data Hub that unifies customer journey data with customer transactions and master data, to support many different operational and analytical use cases.

Customer data hub (CDH) for the enterprise

One customer data hub for the enterprise

The K2View Customer Data Hub delivers a 360 Customer View to all departments in the enterprise, including:

  • Marketing
    Used in conjunction with segmentation and real-time decisioning tools, for services such as “next best offer”, churn prediction, and defining targeted customer segments.
  • Customer Care
    Instrumental in delivering a real-time, single view of the customer to contact center agents and self-service portals, to improve First Contact Resolution, Average Handle Time, and customer satisfaction metrics.
  • Risk and Compliance
    Key for enterprises that must comply with data privacy regulations (e.g., GDPR, CPRA, LGPD), and wish to reduce related privacyOps costs.
  • Sales
    Ideal for feeding a cross-sell/up-sell recommendation engine to support sales agents and online channels.

Customer Data Hub
key capabilities

  • Real-time integration of structured and unstructured data
  • Data orchestration normalizes and delivers trusted customer data
  • Unified customer data: interactions, transactions, and master data
  • Customer data matched, cleansed, and normalized into a Golden Record
  • Data masking and governance for data privacy compliance
  • Deliver customer data to consuming apps using any transport method
  • Generate, debug, and deploy microservices in minutes
  • Data encryption at the customer record level for maximum security
Case Study
Customer data hub case study

Post-merger Fortune-50 telco creates
unified customer experience in just 3 months

Supporting 15 million subscribers across 1,000 locations

After a major North American telco acquired two of its competitors for over $5 billion, it faced a formidable task: combining the three entities, with no downtime to the business. By leveraging K2View Customer Data Hub, the company was able to deliver full customer data access and control in just a few weeks.

See K2View Customer Data Hub in action