The K2View Customer Data Hub (CDH) is a central customer data repository, with customer data integration, data orchestration, and microservice automation at its core.
The customer data hub discovers, ingests, and unifies a customer’s interactions, transactions, and master data, into a high-performance Micro-Database™. It uniquely manages one mDB per individual customer, and ensures that customer data is always up-to-date and available to consuming applications.
K2View CDH employs data governance, and a clear understanding of the customer data lineage from all sources to targets. It delivers a real-time, single view of the customer – that can be used, and reused – by any department in the enterprise, at massive scale.
Customer data is typically siloed in dozens of applications and data islands, in many different formats and technologies.
To address this data fragmentation, many companies have deployed data warehouses and data lakes, which are designed for offline business intelligence and machine learning. However, these big data stores are not designed to handle real-time, operational use cases – such as delivering a real-time, Customer 360 view, or next-best-action recommendation for a specific customer.
The Customer Data Hub is based on the K2View Data Product Platform to provide data consumers with complete customer data in real time, and feed customer data updates back to underlying systems – also, in milliseconds.
The CDH stores data securely in compressed and encrypted micro-databases, and is built over a distributed architecture, for enterprise-scale and high-speed performance.
The Customer Data Platform (CDP) was originally commissioned by, and built for, marketing departments to unify customer data from digital channels. The sole purpose of the platform was to optimize the timing and targeting of marketing campaigns.
Today, more and more enterprises realize that the value of customer 360 goes far beyond marketing, to also answer the needs of customer service, compliance, sales, and product teams.
Enterprises understand the necessity for a Customer Data Hub that unifies customer journey data with customer transactions and master data, to support many different operational and analytical use cases.
The K2View Customer Data Hub delivers Customer 360 to all departments in the enterprise, including:
Supporting 15 million subscribers across 1,000 locations
After a major North American telco acquired two of its competitors for over $5 billion, it faced a formidable task: combining the three entities, without affecting operations. By leveraging the K2View Customer Data Hub, the company was able to deliver full customer data access and control in just a few weeks.
