Synthetic Data Generation Tools

Generate and manage complete, accurate, and compliant
synthetic data for testing software and training AI/ML models.

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Synthetic data generation tools: patented approach

Industry Patent

Synthetic data generation tools: Generative AI

Generative AI

Synthetic data generation tools: Rules engine

Rules Engine

Synthetic data generation tools: Entity cloning

Entity Cloning

Synthetic data generation tools: Data masking

Data Masking

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Synthetic Data Generation Tools

Trusted by enterprise leaders

Balanced, realistic synthetic data

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All methods

of data generation

Supporting the 4 key synthetic
data generation techniques

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Any use case

with 1 set of tools

Testing apps, training AI/ML models, sharing B2B data, and much more

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Self-service

portal and APIs

Empowering data teams with
full control and automation

Combining all 4 data generation methods

  • 01 Generative AI
  • 02 Rules Engine
  • 03 Entity Cloning
  • 04 Data Masking

01Generative AI

Generative AI is used when there's not enough production data to:

  • Subset the source data needed to train the model
  • Mask the training data to ensure compliance 
  • Train the GPT model to generate the synthetic data
  • Apply business rules to increase accuracy
Synthetic data generation tools - generative AI

02Rules Engine

Rules engines, used for testing new application functionality, must:

  • Generate data based on pre-defined business rules – on demand or via API
  • Create business entities, such as customers, automatically
  • Customize, test, and debug functions, without coding
  • Define business rule parameters
Synthetic data generation tools - rules engine

03Entity Cloning

Entity cloning is used for performance and load testing to:

  • Generate massive datasets on demand
  • Select the most relevant business entity (e.g., a customer with the right criteria for a particular test case)
  • Extract, mask, and clone the entity along with all its data
  • Create unique identifiers for every cloned entity
Synthetic data generation tools - data cloning

04Data Masking

Data masking, which obscures sensitive data, must:

  • Anonymize sensitive data in a very lifelike way
  • Discover Personally Identifiable Information (PII) automatically
  • Customize data masking functions
  • Mask data inflight, as it’s extracted from the underlying source systems
Synthetic data generation tools - data masking

Generating synthetic data by business entities

Our patented approach makes all the difference

Model business entities
Model your business entities

Auto-discover the business entity schemas (e.g., customer, device, loan, order, etc.)  for which the synthetic data is needed.

Business entity model
Generate the synthetic data

Apply the appropriate data generation method(s) to the data model, to create the most complete, accurate, and compliant synthetic data possible.

synthetic data delivery tools
Deliver and manage

Deliver the data to the target systems and manage access, reservation, versioning, rollback, and integration with CI/CD and ML pipelines.

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Synthetic Data Generation

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Synthetic Data Generation

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Data Masking

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Synthetic Data Generation

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Synthetic Data Generation

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Learn more about
synthetic data generation tools

Synthetic Data Generation

THE COMPLETE HANDBOOK

The A-Z of Synthetic Data Generation

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gartner SDG

Gartner Report

Gartner Report on Test Data Management

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Gartner report Data Masking

Gartner report

Market Guide for Data Masking

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