Integrate customer, product, location, vendor, and party data views.
Connect master, transaction, and interaction data.
Correlate between different data products to improve operations.
Typically, master data is managed for a specific domain only, such as a location, customer, vendor, or product – and the relationships within a domain (e.g., party/household).
Multi-domain MDM tools flexibly manage all domains, by aggregating domain data into a single panoramic, enterprise-wide view, including the relationships between domains.
Multi-domain MDM goes beyond traditional MDM tools by unifying and normalizing all the data relevant for a business entity, including transactional data, from all structured and unstructured data sources.
For Customer 360, for example, 3 dimensions are required:
Multi-domain MDM integrates all 3 data dimensions, thanks to its data product approach to data integration.
A data product integrates, unifies, processes, and delivers a complete dataset for a specific business entity – such as a customer, supplier, or order – managing the business entity's dataset within its own, encrypted, hyper-performance Micro-Database™. One Micro-Database is managed per instance of a business entity.
Thus, the entire data that a company holds for a business entity, including its master data, interactions, and transactions, is always instantly accessible – with data masking employed inflight, when needed.
A data product may correspond to any business entity important to the business:
Multi-domain MDM can correlate data between all of these business entities.
For example, if a telco wanted to proactively warn every household about a planned outage due to the repair of an antenna, it could do so in seconds. And it might offer a discount towards the purchase of a phone, when paid for with a particular credit card, to any subscriber that was inconvenienced. This kind of personalization can go a long way in building customer loyalty.
We needed to aggregate the customer data of 3 separate companies – Yes, Pelephone, and Bezeq International – using a best-of-breed multi-domain MDM tool. With K2view, we were able to achieve our goal of sub-second response times for every data query.
Integrate data from any source, in any format, in any data delivery method.
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Gain complete control of data availability, usability, integrity, and security.
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Mask data to comply with data privacy regulations seamlessly, quickly, and easily.
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