K2View Customer Data Hub delivers Cellcom a trusted, real-time view into customer data integrated seamlessly into Salesforce Cloud CRM
With its acquisition of a domestic top-tier internet provider Netvision, it is the largest quad-play provider in Israel with over 3 million customers. The Netvision acquisition created a challenge for Cellcom in providing exceptional customer experiences to its combined customer base.
The company’s customer data was fragmented over dozens of enterprise applications and data sources, making a trusted, comprehensive, real-time view of its customers difficult to obtain. Further, its initiative to migrate to a new cloud-based Salesforce CRM application required a holistic, 360-degree view of all customer information, including product, service, and financial information.
To tackle this data challenge while also lowering software and infrastructure costs, Cellcom needed a customer data platform with a unique approach to data management.
To achieve these goals on its aggressive timeline, Cellcom Israel turned to K2View Customer Data Hub, providing the company with a single source for real-time access and control of all its customer data.
For providers of fixed and wireless communications, cable, and media services, customer retention hinges on delivering great customer experiences. These companies have a tremendous amount of data about their customers, networks, devices, plans and more.
A great customer experience—whether via self-service tools, a support call, or fast service provisioning—requires access to the right data by the right person at the right time, often in milliseconds. This is the case for customers managing their services and invoices online via a self-service web portal or mobile app. And it’s the case for service agents handling phone calls and live chat sessions or field technicians installing new equipment on-site.
For growing communications and media companies, accessing unified customer data when it's needed most is a monumental challenge.
Customer data is scattered across the enterprise, trapped within dozens or even hundreds of systems. These legacy IT systems, third-party applications, data sources — even the cloud — each store their data in their own application-centric schema. Worse, as these companies launch new services and merge with other providers, the number of siloed data sources skyrockets, leading to even greater data fragmentation.
To keep customers happy and operations efficient, organizations have to address the customer data problem. They need a customer data platform that securely provides a single 360-degree view of each customer’s data, no matter how many underlying systems there are. And they need the data delivered in real-time, organized exactly the way the enterprise needs it, to power exceptional customer interaction and optimal operational decisions.
To provide its growing customer base exceptional service and experiences across its spectrum of communication and media services, Cellcom needed to first solve the customer data problem. K2View CDH allowed Cellcom to connect customer data from a large number of data sources to provide a unified customer digital entity, which it then uses to build a seamless bi-directional integration into its new Salesforce Cloud CRM in only three months.
The result is holistic, real-time access to all of the data about each individual customer, in one place, delivering true a customer 360 experience—enabling exceptional, personalized customer interactions in both customer self-service and direct customer care.
K2View CDH eliminates lengthy development cycles, integration projects, and staging databases. Its simple graphic user interface, auto-discovery, and source-agnostic modules let you model your customer as a digital entity that matches your business requirements—not those of legacy source applications.
K2View CDH micro-database design allows secure integration with traditional RDBMS, big data warehouses/lakes, flat files, web services, cloud apps, and more. Each customer digital entity is stored in its own micro-database, secured by its own encryption key, and is continuously updated.
K2View CDH eliminates the need for backups and batch copying database snapshots back and forth, which disrupt your production systems and operations. It continually updates both source systems and target micro-databases, moving only the data that changes and only when it changes.
K2View CDH delivers each customer’s micro-database on demand, in milliseconds. The patented micro-database technology provides unlimited scalability as your enterprise grows—without the storage, maintenance, and performance degradations of traditional data warehouses.