At the core of the solution is a Customer Data Hub (CDH) that centralizes the data required to deliver the Customer 360 solution.

By treating customer data as a product, and managing it in short iterative cycles, companies gain the agility to deliver quick, incremental value to Customer 360 data consumers.

Cross-company agreement is no longer required because each domain can define its own Customer 360 needs. Defining and building Customer 360 can be centralized, completely decentralized, or anything in between.

Data quality and compliance are enforced on the fly by the data product, to ensure that customer data is trustworthy. Data may be governed by the business domains – they understand the data best.

Customer data product manages the data for each customer in its own Micro-Database™, one Micro-Database for each individual customer.

Customer data is unified, complete, clean, and compliant, always fresh, with connectivity and ongoing synchronization to underlying source systems, regardless of technology, structure, format, and whether on-premise or on-cloud.

Customer data is enriched on the fly with operational insights and by other data products (situational awareness).