Request Demo
Start Free Trial

Agile Customer 360.

Quickly connect and unify your fragmented customer data into a real-time, trusted customer view with the industry's first data product solution for Customer 360.

Start Free Trial
Customer 360

The data product approach
to Customer 360

C360-2

Revolutionary and pragmatic approach

Experience the speed and power of data products and Micro-DB technology.

C360 copy-3

Full Customer 360
in weeks

Leverage your current Customer 360 investments, and get to the finish fast.

C360 copy 2-1

From 0 to 360
in milliseconds

Access clean, complete, and compliant customer data in real time.

Achieving Customer 360

Easier Said Than Done

Customer 360pillar-3

Despite massive investments in Customer 360 programs, most initiatives failed to deliver .

Top 3 challenges to Customer 360

  1. Definition consensus
    A single, company-wide definition of Customer 360 is difficult to achieve because each business domain has its own expectations and requirements.
  2. Data quality
    Customer data is fragmented across hundreds of systems, technologies, and formats, and difficult to unify, cleanse, and ensure compliance.
  3. Enterprise requirements
    Large organizations need real-time performance, at scale, and cross-functional data governance.

Why conventional approaches fail

Existing approaches to Customer 360 are generally centralized and rigid, limiting their ability to serve the needs of different business domains with quick time-to-value, agility, and flexibility.

 

Customer 360conventional approaches-1

 

4 incomplete approaches:

  1. Customer Relationship Management
    CRM handles only the data it owns, primarily sales, marketing, and service data, while enterprises have dozens more systems with customer data

  2. Master Data Management
    MDM is focused on master data, with no support for the customer interaction and transaction data needed for a 360-degree view.

  3. Customer Data Platform
    CDP is a marketing tool used for segmentation and campaign management. It lacks support for transactional and master data in terms of data integration, data quality, data privacy, and governance.

  4. Data lakes
    Data lakes are built for analytical workloads, with limited support for operational, real-time use cases, and data governance. 

Agile Customer 360 Solution

The data product way

Customer 360 solution via data products

A data product makes a trusted customer dataset accessible to authorized data consumers in any method, and in real time. Benefits include:

  • Speed and agility
    Deliver quick, incremental value to Customer 360 data consumers.
  • No need for consensus
    Cross-company agreement is no longer required because each domain can define its own Customer 360 needs.
  • Self service
    Authorized customer data consumers discover, access, and share customer data products, quickly and easily, independent of central IT.
  • Data governance
    Data quality and compliance are enforced on the fly by the data product, to ensure that customer data is trustworthy.
  • Cost efficiency
    Enterprises can leverage their current investments and resources without having to rip and replace.
Start Free Trial

Get the Customer 360 Guide to Success

Download Guide
Customer 360 solution benefits

The business impact

Customer 360 solution benefits

With our Customer 360 solution, enterprises ensure that the experiences they deliver are profitable to the business. 

Instant access to complete customer data feeds real-time customer analytics and decisioning, to make the most out of every customer interaction. Examples include:

  • Delivering the right campaigns to the right customers
  • Maximizing cross-sell/up-sell opportunities
  • Minimizing customer churn
  • Increasing first contact resolution
  • Reducing contact center call handling time
Start Free Trial
Customer-360Invoice-1

Real-time, data-driven personalization

Customer-360Invoice-1

Every one of your customers has a personal relationship with your business that spans multiple touch points and channels.

K2View Customer 360 solution is powered by our Data Product Platform. It ingests customer data from multi-source systems, and processes it to create a 360-degree dataset for every customer. It continually syncs the dataset with the sources, to ensure that it's fresh when accessed, without impacting the underlying systems.

Consuming applications can instantly access the customer dataset, to drive a consistent, personalized, and delightful experience.

Get the guide to Customer 360 success
Our secret sauce

The Micro-Database

The K2View Customer 360 solution creates and manages the dataset for every individual customer in its own high-performance, compressed, and encrypted Micro-Database, in which customer data is always:

  • Unified, complete, clean, and compliant
  • Fresh, with ongoing sync to underlying source systems
  • Enriched, on the fly, with operational insights, and by other data products
  • Accessible in real time, via APIs, streaming, ODATA, CDC, or messaging

The Micro-Database manages the customer's master data, the interactions and transactions that the customer has conducted with the company, as well as relevant operational insights.

It effectively acts as the single source of truth for customer data, accessible to all authorized data consumers in the organization.

 

K2View Customer 360
key capabilities

  • Unified customer data: interactions, transactions, and master data
  • Real-time integration of structured and unstructured data
  • Data orchestration to unify and deliver trusted customer data services
  • Customer data matched, cleansed, and normalized into a Golden Record
  • Data masking and governance for data privacy compliance
  • Customer data instantly accessible to authorized consuming apps
  • Customer data services auto-generated, debugged, and deployed, in minutes
  • Data encryption at the customer record level for maximum security

Get to Customer 360 in weeks

Quickly create and adapt customer data products to deliver
a trusted, real-time view of your customers

Start Free Trial

Schedule Live Demo

Get a live demo of the K2View platform to assess its fit for your use cases.

Product-PlatformCatalog-Schema-Transformation-1

 

Create Your Account

Start Your Free Trial

Experience the power and flexibility of the K2View platform with a 30-day trial.

FTDV copy 3

logos

Create Your Account

Start Your Free Trial

Experience the power and flexibility of the K2View platform with a 30-day trial.

FTDV copy 3

logos