Achieve Customer 360 success with a data product approach

Despite the enormous investments companies have made in their Customer 360 programs, delivering a real-time, trusted, and complete view of the customer remains an elusive goal.

According to a recent Gartner survey of over 400 enterprises, only 14% of the respondents claimed that they'd realized the full promise of Customer 360.

Read this guide to learn how to complete your current Customer 360 initiative in weeks using a data product approach, while leveraging your existing investments.