Achieve Customer 360 success with a data product approach

Despite the enormous investments companies have made in their Customer 360 programs, delivering a real-time, trusted, and complete view of the customer remains an elusive goal.

According to a recent Gartner survey of over 400 enterprises, only 14% of the respondents claimed that they'd realized the full promise of Customer 360.

Read this guide to learn how to complete your current Customer 360 initiative in weeks using a data product approach, while leveraging your existing investments.

Whitepaper highlights:

  • Objectives for pursuing a 360-degree view of the customer.
  • Challenges associated with achieving Customer 360
  • Reasons why conventional approaches (like CRM, MDM, CDP, and Data Virtualization) fall short
  • Implementation of Customer 360 with data products, including a case study of a Fortune-50 telco


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