What is Customer 360 Whitepaper

the guide to commercial success

Agile Customer 360

Learn why the majority of customer 360 initiatives fail, and why Customer Relationship Management (CRM), Master Data Management (MDM), Customer Data Platform (CDP), data lakes, and home-grown solutions all fall short.

Discover an innovative methodology, based on data products, that quickly deploys, or completes, customer 360 projects, while leveraging existing customer data investments.

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Highlights:

Drivers and benefits of customer 360
Customer 360 use cases by industry
Challenges and requirements
Advantages of a data product approach

Complete customer 360 in weeks

Despite enormous investments in customer 360 programs, delivering a real-time, trusted, and complete view of the customer remains an elusive goal. According to a Gartner survey of over 400 enterprises, only 14% claimed that they'd realized a full view of the of customer.

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